Icon isn’t trying to be liked—it already knows it will be. This is a signature scent in beast mode, built for presence, power, and polished masculinity. It’s clean and wearable, but bold enough to cut through the noise of designer freshies. Icon is what happens when you take that classic “blue” DNA and elevate it—layered with spice, woods, and musk that don’t quit.

Opening:

The top notes open fresh and bracing, with an energetic hit of bergamot, lemon, and a flash of herbal sharpness—possibly rosemary or mint. There’s an instant “wake-up” vibe, but it’s not sterile or synthetic. It smells modern, sharp, and confident. You could wear this with a suit—or nothing at all—and still command attention.

Heart:

As it develops, Icon brings in a spicy warmth and aromatic depth. Ginger, cardamom, and possibly clary sage start to simmer beneath the citrus, adding body and movement to the freshness. There’s something refined in the way it transitions—like a confident shift from day to night, boardroom to rooftop lounge. It keeps you alert, interested, engaged.

Dry Down:

The dry down is where Icon earns its name. It settles into a creamy, musky, woody base, with smooth sandalwood, white amber, and a dose of clean musk that hugs skin for hours. There’s a soft warmth—almost cashmere-like—that gives it an inviting, sensual twist. You get that ATH DNA here: just a hint of animalic nuance buried under the smoothness, giving it bite without barking.

Performance:

Top-tier. Easily 10–12 hours of wear, with a bold projection in the first few hours and a long-lasting, musky-woody trail. You’re not going to have to reapply this—Icon announces itself and hangs around like it belongs.

Who’s it for?

Unisex in structure, but leans confidently masculine. If you love fragrances like Bleu de Chanel or Sauvage but want something richer, more niche, more powerful—this is your lane. It’s versatile enough for daily wear, elevated enough for special occasions, and bold enough to make a statement whenever you walk in.

Final Thoughts:

Icon is that rare balance of mass appeal and niche craftsmanship. It’s fresh, spicy, musky, and full of presence—with just enough edge to set it apart from the usual suspects. If you want one fragrance that can handle anything—day or night, work or play—Icon lives up to its name. This is signature scent material for people who move with purpose.